Past session · Entrepreneurial Dialogue

Entrepreneurial Dialogue with Salman Butt, founder of Salla

Date: August 2025 Place: Online

With Salman Butt, moderated by Abdullah Al-Shammaa

In brief

  • An online session in the Entrepreneurial Dialogues series with Salman Butt, founder of the Saudi e-commerce platform Salla.
  • He told the story of Salla, from a simple idea to one of the leading Arab e-commerce platforms.
  • He talked about the founder mindset and turning problems into solutions for customers.
  • Syrian founders closed the session with open questions on e-commerce and investment.
Full recording

Watch the full session

Entrepreneurial Dialogue with Salman Butt, founder of Salla

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On stage

Speakers and moderator

Salman ButtSpeaker

Salman Butt

Founder of Salla, Salla, Saudi Arabia

A Saudi entrepreneur who founded Salla, one of the leading Arab platforms that help merchants open online stores.

Moderator

Abdullah Al-Shammaa

Government adviser, venture investor and startup mentor

Discussion

What will we talk about?

  1. 01

    How Salla grew from an idea to a leading Arab platform

  2. 02

    The founder mindset: turning problems into opportunities

  3. 03

    E-commerce and building online stores

  4. 04

    Questions from Syrian founders on investment and startups

About the session

About the session

Entrepreneurial Dialogues is an online series by the Syrian Entrepreneurs Union. It hosts founders who built successful companies in the region and puts them in direct conversation with Syrian entrepreneurs.

In this session Salman Butt told how Salla started and what building an e-commerce platform in Saudi Arabia taught him, then answered questions on online stores, raising investment and building startups.

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